My 2nd year Korean textbook has this flattering view of Korea in its “culture” segment:

Koreans, especially women, are very sensitive to fashion. With seasonal changes, Koreans change their clothes (and shoes, in the case of women), conforming to the most fashionable trends. In the workplace too, men and women like to dress in a more or less uniform way. The quest for fashion and the wearing of similar formal attire are ubiquitous in Korean cities, perhaps because of Korean’ culture of uniformity and formalism.

Although diluted to a certain extent by the American culture of diversity and pragmatism, Koreans still place a considerable value on traditional uniformity and formalism in social interactions. In general, a Korean’s mind is tied to his/her immediate family, organization, and community. Koreans are very much concerned about how others are behaving and what others think about their behavior.1

Am I the only one who finds this description, designed to introduce foreigners to Korean culture deeply problematic? These kinds of generalizations, which I was only happy to make when I first started studying Japanese and Chinese years ago now totally disgust me and I find them totally unhelpful. As evidence, the picture shows a bunch of Koreans walking down the street in business suits. Exactly how is this different than any business sector in Asia, New York, London, or anywhere else? And can anyone tell me a culture where we can not find people “conforming to the most fashionable trends”? I’m also amused by the use of the term diluted by American culture.

1. Cho, Young-mee et al Integrated Korean: Intermediate One (Honolulu: University of Hawaii Press, 2001) p. 49.